Institution Logos

I decided to take on the role of creating our institution logo for the short film and I managed to make one using a free online design website called 'GraphicSprings'. The website allows you to create your own logo by choosing from a range of images and fonts that they provide. Firstly, I decided that picking an image related to film/photography would be quite relevant for the logo as we are making a short film. There was a very wide variety of images to chose from but I found a few of my favourite ones and started to work from there. I also knew I wanted to include a very simplistic font for our institution logo as short films tend to have much smaller and simpler designs. As a group we came up with the name 'EOA Films' which stands for the names of our group members (Ellie, Owen and Anthony) and agreed to include this title in our logo. This is a few of my ideas that I produced throughout the process of using 'GraphicSprings' before choosing a final design.

This is the first concept I came up with, which includes a blue and yellow colour scheme with a hand-drawn style font. I really liked the image of the camera within the design as it is quite quirky and unusual from any logos I have ever seen before in the film industry. However, I was concerned with the colour scheme as it involves bright colours, which do not correlate with the themes in our film. For this reason we decided not to go with this design as it could give off the wrong message.

This is the second design I had created on GraphicSprings, which was different to how I imagined it would turn out. I really like the font within this design as it is quite dramatic, which is significant in our short film as it is categorised in the drama genre. However, I think the image in this design could have been better if it was smaller or a different style altogether. This design wasn't exactly what we was looking for so I decided to continue experimenting with more designs on the website.

I really liked this logo because it was very simple but effective and looked quite professional for a film company. My favourite part of this design was the colour scheme within the font and image, which consisted of light and dark purples. We was considering this to be our final institution logo as it caught our eyes really well, which would be appealing towards our target audience. The colour purple has symbolism of creativity and independence, which would represent our film company perfectly. However, we still felt like there was something missing within the logo so I carried on looking for a potential final design. 

I wasn't too sure about this design but the other members within my group really seemed to like this one so it had potential to be our final design. The only problem I had with this logo was the image on top of text because it looks quite unstructured. Apart from that I really liked the colour scheme and font within the whole design. This was my favourite font on the website as it looks the most professional and appropriate for our short film. As I wasn't keen on this design I thought it would be best to continue looking for a better design that everyone agreed on.

This design was a winner with everyone as the whole group voted for this to be the final design for our institution logo. This design incorporated all of the things we was looking for such as the purple colour scheme, a simple font and the perfect image. My favourite part of this logo is the image of the camera lens actually represents the letter 'O' in the name of our institution, which was an idea that I came up with and it worked successfully. The colours grey and purple contrast really well against one another and makes the logo stand out in a professional way. I still decided to go with one of the original fonts I experimented with as my group seemed to like this one the most. This institution logo is a very simple design with minimal features but we think it would be really successful in the film industry and targeting towards our target audience.